Happy Thursday, and if you’re in New Orleans, Happy Jazz Fest as well! It’s crazy rainy here, and I hope some of the puddles at the track disappear before I head back over on Sunday!
I’ve been working on bunches of logos lately, which is fun because they are all for really diverse people and businesses. It’s been a fun challenge to have so many interesting projects at one time! Below are a couple of my latest creations:
I have such a fondness for logos – they are like little extensions of a business personality. They are both functional and beautiful and I love working with clients to perfectly capture their intent in a little picture or a few words. In working with so many types of clients over the years, I’ve compiled my top 3 favorite tips for getting started on a logo idea. If you are thinking about creating or having a logo created (of course, I’d be happy to help with this!) for your business or organization, these are a few things you can do to get ready for the process:
- Tighten up your Mission and Vision Statements. These statements are related to but also independent of one another. A Mission Statement is your unique idea (What does your business/org do that others do not?) PLUS your way to get there (How are you going to do what you say you do?). How you’re going to “do it” should include a measurable goal, ideally. A Mission Statement can be one sentence or it can be a small paragraph. Now, the Vision Statement is more the interactive or human component. Who are you going to serve/help, why and how does that mesh with your Mission? There will probably be some overlap, but ultimately one statement is about your business and one is about your values (or business values).
- Finalize any decisions-by-committee ahead of time, if you can (if you have more than one business partner or a board/foundation). It’s most efficient for the design process if the committee has already agreed on names, taglines, maybe even general color schemes or representative objects/animals/shapes. For efficiency, there should be a liaison, two at most, to work with the designer on behalf of the other partners/board. I’ve been involved in projects where I’ve served as a mediator for groups who need an impartial third party to help them focus and hash out the good ideas from the… other ideas. But sometimes it’s nice to have the committee/board get together a list of ideas and thoughts if there is no consensus on other elements of what will be the logo. Sometimes just a concise list of values (ie. family-oriented, honest, trustworthy, etc.), goals (ie. become the number one XX type of company, be the biggest XX company in your state, etc.) and potential customers (ie. moms, colleges, car owners, etc.).
- Stay focused on the big picture. Sometimes it’s easy to get wrapped up in the details during the initial planning stages. If you’ve always dreamed of having a logo with a bird in it, but your business is a fishing charter, then maybe it’s time to rethink your love of the bird. Keep your eye on the prize – you want this logo to speak on your behalf when you’re not around to do the speaking. Things that are helpful for your designer are: color palate (Or even better, colors you can’t stand!), general feel (More on this in a moment!) and do you prefer a mark that stands on its own vs. a logo with text? The “general feel” is not “make it look just like this other thing I saw once” but instead a “we’re making watches out of vintage typewriter keys, so we’d like a steampunk look.”
Having your first (or new) logo created should be a really fun process! Enjoy the ride!