I’ve been so excited for this week for awhile now – and it’s finally here! I’m attending several sessions of New Orleans Entrepreneurs Week (NOEW) organized by The Idea Village (@IdeaVillage and #NOEW13 or #NOEW on twitter). I was delightfully overwhelmed with the turnout and quality of the speaker I saw today at my first session. I can’t wait to go back tomorrow! Confession time: I love a good conference! I love this conference even more than the ones I have attended in the past because it directly affects my business which I am so passionate about. Today was more like an idea session full of big thinkers than a traditional sit-and-listen conference. Today’s social media session was incredibly interactive and the speaker (@heyitsmegan if you want to look her up) was engaging and real. She laid out of lot social media ideas I’ve known for awhile since I’ve been in marketing for 7+ years, but she did offer up some new tricks and gentle reminders for those of us who have been doing it the same way for awhile. Sometimes it’s good to get back to basics!
So, here’s a little free advice I’m going to pass on! Make sure you have a clear goal in mind for your business social media. A simple calendar to keep track of your ideas and make sure you aren’t doubling up on topics can make your online social life much simpler. Pick some topics or ways of sharing and find a system that works for engaging your followers. Remember that your conversation twitter is different than your conversation on facebook. Social media should be fun, but it’s also a large component of your brand personality and you should spend enough, but not too much, time engaging your clientele (and potential clientele). I’m going to work on my calendar tonight! I’m feeling like a few more specifics would do me some good!
Having The Idea Village and NOEW here 1.) makes me realize I’m in the right place at the right time, and 2.) makes me think about how much growth there is in our beautiful city. New Orleans is known for it’s history, classic beauty and ability to hang on to traditions when other cities are paving over theirs. But there is something special about New Orleans that has been attracting and creating growth and new ideas for generations. It’s easy to feel like you have time and space to think in this city. Seeing history in action makes you think about creating something that lasts. I can’t wait to update you on many new things coming down the pike for me and Fried Green Design. It’s an exciting time to be in New Orleans and exciting time for a new business!