This past weekend I went with a great friend to the Virginia Wine Expo to taste some of Virginia’s finest grape bounty. In addition to a lot of really great new finds in the wine department, I also discovered some really great label design.
Afton Mountain Vineyards had a label that was simple, yet spoke to the terrain of the region in which it’s grown and bottled. I love the white on clear bottles. I think the inclination is that this might be too subtle a treatment, but it really pops against the colors of their whites and roses. I’d say it even makes the color of the wine pop against the white label, which is probably a good goal.
Stinson Vineyards was new to me, and probably new in general, but their labels and identity are very unique for the generally more traditional, or classic, Virginia wine identities. The graphic obviously speaks to a building on their property, and the colors are bright, yet not overwhelming. The feel of the label definitely fits the feel of the people serving the tasting. They were a little younger than many of the other winery representatives, very easy to chat with and not stuffy at all. The wine, labels and people were all the opposite of fussy.
Boxwood Winery, located on the property of the late Redskins owner, Jack Kent Cook (oh, the glory days…), has a lovely architectural drawing in black and white. The drawing is based on the winery building, designed by architect Hugh Newell Jacobsen, and reflects a primitive stone building style found on many old farms around the Northwestern Virginia area. I don’t love the “Boxwood” script font, but the drawing is really sweet, straight-forward and with an appropriate amount of detail to make it unique to Boxwood.
Trump Winery (yes, that Trump), formerly Kluge Estate Winery, featured several wines, but these Albemarle varieties were lovely little packages. Each style of wine featured the same label in a different color scheme. I love this. Easy to tell apart, but the same family. Like fraternal triplets. (Sorry for that, it’s been a long week!) But really, if you’ve never visited the Blue Ridge Mountains, these are all three totally accurate colors that you may see any given day when looking up at the hills. These were really well thought out – having the color and type of wine echo a different season or time of day in the mountains. These were probably my favorite labels for the day.
Last but certainly not least, and one of my favorite local wines, Veritas Vineyard sticks to a little more classic path to identify themself. I still think it’s a really beautiful use of silver foil and a clean feel. Their wines are really well thought out, appropriately balanced and I think their labels speak to that. The “eclipse” style label adds a little graphic interest and seems to work well to contrast with the more formal version with the flourish behind the text. They kept the color schemes in black, white, silver and red, all of which blend nicely with any color wine.
Now go have a glass!