Branding Your Big Day

branding, business, design, freelance, music, printing, Uncategorized, weddings

Today’s post is of particular interest to me because 1.) I got married two months ago and 2.) I would love to start heavily marketing this portion of my design repertoire. I love a good wedding and I really love it when the couple goes the extra mile to make the day as unique as possible. So many weddings are cookie cutter, with wedding planners cutting time and expense by using the same motifs over and over, but what I think we’re seeing more of these days is the DIY Bride. And in some cases, even a DIY Groom.

DIY is great for the couple on a budget. There are one million blogs out there (message me if you want a list!) from which to extract little bits of creative goodness for table settings, guest gifts, decor and lighting and endless other details. One place I hate to see couples skimp is in the paper products department – but I don’t mean toilet paper. Save-the-date cards and invitations are the first glimpse guests get of the type of wedding you’re going to have and the overall vibe they will be expecting when they arrive. Custom invitations that go beyond the standard “our colors are purple and pink and the script-y font means formal” can really make your invitation stand out among the hoards of other wedding invitations the average 25 year old former sorority girl receives in a wedding season.

I really love the idea of “branding” your wedding, which can be done on a tighter budget than you might imagine. We branded the living hell out of our wedding since I am a designer/marketer by trade and nature. But it wasn’t tacky and we received a lot of compliments on the little extra effort in making it very personalized to us as a pair.

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Before I set out to create these materials, I thought long and hard about what it was that brought us together. Among the many qualities I thought of that link us, I found that the root of our relationship was music. We met through music and stayed in touch with one another over the years through live music and we eventually bonded for good at a music event. Scott plays the trumpet, so I went very literal with the music theme. The quote on the save-the-dates was personal for me and people that know me well, thus a mix of our two lives was right there in graphic form. I decided that I could never narrow down a color palette, so we went with many colors which later translated into a beautiful display of seasonal, fresh picked wild flowers for bouquets and tables.

The invitations were next. I decided to make a mini music poster that was revealed when the subdued outside of the invitation was opened. I used actual photos of us doin’ what we do (anyone who knows us knows how I dance and has seen Scott play) and from the photos I drew the silhouettes. We also wanted to cut down on the number of questions about what to wear and would there be dinner and should I bring my dancing shoes, so we put in a lot more text than many people do. This touch isn’t for everyone, but we felt it was necessary for our wide variety of guests.

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Beyond the save-the-dates and invitations, I created labels for our guest gifts (soaps handmade in New Orleans by the fabulous Emily owner of Sweet Olive Soap Works!), return address labels, and “mad libs” with a wedding theme for guests to fill out at the tables.

With the outrageous price of cookie cutter invitations, I would recommend to any couple that they should spend the money on good design and personal touches over too many inserts and crazy heavy weight paper any day. We cut costs by using a local printer that gave me a great deal – Wythken Printing here in Richmond. If you cant work out a deal for your items, you can see if your printer will cut the price if you have all the components printed at once. Or you can order nice paper online and take it to your local Kinkos-type print shop and print it yourself.

I designed and then ordered the return address labels at Vistaprint and bought blank envelopes to stick them on. For the send-to addresses, I used my same wedding fonts from everything else and printed them on white labels on my printer at home.

I’m in the process of putting together a customizable invitation package for couples tying the knot – incorporating the individual silhouettes idea, among other ideas. If you’re interested, I’d love to talk!

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