I had a hard time titling this post. Basically, it’s been a really long week at the day job and I’m fresh out of sentence-forming ability, so I’m just going to list some bullets about my thoughts on logos and logo design.
1. I love a well-designed logo – one that is memorable, unique and immediately recognizeable (especially out of context).
2. A logo is not a replacement for a name, but a necessary component to a business, as a visual mark can bridge countries and languages.
3. Unless of course your business name is short enough to become a logo of itself.
4. I’ve seen so many bad logos, and I’m sure you have too. After spending a week with engineers and working up PowerPoint presentations featuring said bad logos, I’m wondering what can be done in this very utilitarian and internally-focused industry to promote better design in the community. Especially among the small and mid-sized firms, though I’ve seen a couple particularly bad examples among a select few large firms. Is bad logo design (or lack of interest in good design) a common theme among other non-advertising/mass comm/PR/design firms?
Just a few thoughts from my week of construction fun. Below, a logo and sticker options I designed for Kristin Ford and her band. The K* is the logo, the headphones motif used for shirts, stickers and other promotional items.