I just wanted to take a quick second to highlight my favorite logo of the day. I did NOT design this logo, but it makes me really happy anyway. These guys pop up on my twitter feed (they are @WaterforPeople) all the time and I really love both the logo and what the organization does. To me, the Water for People logo reflects the bridging of cultures through the common cause of delivering clean water to all the world’s people. I love the colors and I love the dual visual of water and people – to me, on a deeper level it speaks to water and people being one.
A few years ago, I ran a 5k with the proceeds going to Water for People and I’ve kept up on some of their projects over the time since that race. They are working in countries all over the world to relieve sanitation issues, encourage economic and social development in impoverished countries and boost attendance in local schools where it has been dwindling. Bringing clean water to homes and villages will impact an entire local population by cutting down on travel time for water collection and lowering the rate of sewage and sanitation related illness.
Non-profits, like any other organization, can benefit from a memorable and creative design campaign. This is an area where a lot of non-profits are lacking. Such a small amount of donated money is spread out among staff, events, not to mention funding whatever goal or product the organization supports. Unlike a lot of smaller non-profits, Water for People has a creative and communications division, so they can spend time on proper and effective marketing. I feel like spending a little extra time and money in this area of an organization (non-profit or otherwise) can really come back to the group many-fold. I have worked on small scale with non-profits, but would love to be more involved in non-profit design work. Spending the extra up-front cost on a timeless identity system will truly differentiate a non-profit from the hundreds of other non-profits in its sector.
In this time of penny pinching and donors becoming a little more scarce, I think anything a non-profit can do to stand out from the pack is going to help with the “why you, and why not that other one?” factor. What’s going to keep your “donate now” flyer out of the recycle bucket?