Welcome to Fried Green Design, We’re Happy You’re Here!

business, design, design theory

Hello! I’m Emily Frock, a graphic designer and marketer. I’m thrilled you’re visiting Fried Green Design, my new project aiming to tie my love of graphic design and marketing with my love of everything else in the world – gardening, theater, yoga, food, art, travel, parties, wine, and so much more. I believe that design should be accessible and available to everyone – not brought out like the fancy china for special occasions. Design is a part of your life every day.

But, what is design? Design is the creation of art or a mark, with a purpose. Design is a creative solution to a problem.

So, why Fried Green Design? Well, simple – a solution to a problem. Many of you may not know that I’m a Southern transplant. Sure, I grew up south of the Mason-Dixon line, but only by about an hour, and in the horse-country area of Loudoun County, Virginia. Upon moving to Richmond, Virginia to attend college at VCU School of the Arts, I learned that I was, for all intents and purposes, a “yankee.” I had no southern accent, no fried chicken livers in my childhood and no personal ties to any dead Confederate soldiers. I didn’t even know what a butter bean was, much less, how to boil one. Now to get to the point: many people don’t know it, but the Fried Green Tomato is an undercover Southern transplant as well. The FGT was a solution to the problem of the abundance of green tomatoes leftover from the shorter growing season in the Northeast USA, but it was likely made popular as a “Southern” treat by the Fanny Flagg book of the same name. Southerners generally get a longer season of ripe tomatoes, but the sheer abundance allows for harvesting some of them green, and thus popularizing the FGT down South. Another creative way to use up all those summer tomatoes. Everyone wins! (Read more on this vitally important FGT research here.)

So, what’s so great about Richmond? In addition to your new fried green tomato trivia, you may also not know that Richmond is a major city for great design. Richmond has one of the best design schools around (#4!) and the #1 best public design school in the country. Every year, the City is flooded with graduates, many of whom stick around to set up shop in this growing area. We are an easy drive or train/plane ride from DC, New York, Baltimore, Boston and Atlanta. We have a huge industry of banking and finance, medical specialties, farming, tourisim, historical venues and higher education. The Richmond metro area has become a leader in the locavore movement, with urban farms and farmers markets making their way across the City and suburbs. With all this industry and a booming local art and music scene, there is no lack of inspiration in Richmond.

I’m really excited to introduce this project to you all! I hope that I can provide a solution to your design problems and questions. Check back for my regular blog posts, to include inspirational people, places, objects, music, art, you name it. I’ll be posting my work and soon will have this linked up with my portfolio and website. Thanks for stopping by!

fried green design graphic designer logo


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